Novo Nordisk
资深产品经理,肥胖症(Product Manager II, Obesity)
Beijing, Beijing, CN
Company's own board
First seen Oct 24 · seen live today · from Novo Nordisk's own SuccessFactors board
Skills mentioned
product management
The posting, as published
What You’ll Do
Develop and execute brand strategies and annual marketing plans for obesity products;
Generate deep insights into the market, patients and HCP needs, and translate those insights into effective brand strategies and marketing initiatives;
Drive HCP Engagement through impactful initiatives targeting healthcare professionals, KOLs and the broader medical community;
Explore innovative approaches to Consumer Engagement and Patient Education , enhancing disease awareness and the overall patient journey;
Develop and execute Omnichannel Marketing strategies across hospitals, retail, e-commerce and digital channels, creating stronger integration between in-hospital and out-of-hospital engagement;
Support new product and/or new indication launches , including launch readiness and commercialization;
Continuously monitor the competitive landscape, customer insights and market dynamics, and proactively optimize brand and marketing strategies;
Collaborate closely with cross-functional teams including Medical, Sales, Market Access and Commercial Excellence to drive successful execution of key initiatives.
What We’re Looking For
Solid experience in Product Management / Marketing within the pharmaceutical industry ;
Strong capabilities in brand strategy development, market insights and execution;
Proven experience in HCP Engagement and Stakeholder Management ;
Experience in Omnichannel Marketing is highly preferred, including but not limited to retail, O2O, e-commerce, digital marketing, social media and Consumer Engagement ;
Experience in new product launches or innovative commercialization models is a strong plus;
Excellent cross-functional collaboration, project management and influencing skills;
Excellent verbal and written communication skills in both English and Chinese;
Experience in obesity, diabetes, cardiovascular disease or other chronic disease areas is preferred;
We also welcome strong marketers from other therapeutic areas who demonstrate learning agility, innovative thinking and the ability to transfer their experience to new therapeutic areas .
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.