Head of SEO & AEO

<h1 data-path-to-node="0">Head of Global SEO/AEO</h1> <p id="p-rc_15afc26ca3fee66b-396" data-path-to-node="1"><span data-path-to-node="1,0">We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution</span><span data-path-to-node="1,2">. In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline</span><span data-path-to-node="1,4">. You will manage an in-house team alongside external agencies and contractors, pioneering our approach to AI-mediated discovery to win in the new AI-search era</span><span data-path-to-node="1,6">.</span></p> <p id="p-rc_15afc26ca3fee66b-397" data-path-to-node="2"><span data-path-to-node="2,0">This role is b<span class="citation-7629 citation-7630 citation-end-7630">ased in our San Francisco or Vancouver office with an office-centric hybrid schedule</span></span><span data-path-to-node="2,2"><span class="citation-7627 citation-7628 citation-end-7628">. The standard in-office days are Monday, Tuesday, and Thursday</span></span><span data-path-to-node="2,4"><span class="citation-7625 citation-7626 citation-end-7626">. Most Asanas have the option to work from home on Wednesdays</span></span><span data-path-to-node="2,6"><span class="citation-7623 citation-7624 citation-end-7624">. Working from home on Fri</span><span class="citation-7623 citation-end-7623">days depends on the type of work you do and the teams with which you partner</span></span><span data-path-to-node="2,8"><span class="citation-7622 citation-end-7622">. If you're inte</span>rviewing for this role, your recruiter will share more about the in-office requirements</span><span data-path-to-node="2,10">.</span></p> <h1 data-path-to-node="3">What you’ll achieve</h1> <ul data-path-to-node="4"> <li> <p id="p-rc_15afc26ca3fee66b-398" data-path-to-node="4,0,0"><span data-path-to-node="4,0,0,0">Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG &amp; SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets</span><span data-path-to-node="4,0,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-399" data-path-to-node="4,1,0"><span data-path-to-node="4,1,0,0">Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence for executive leadership</span><span data-path-to-node="4,1,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-400" data-path-to-node="4,2,0"><span data-path-to-node="4,2,0,0">Own and evolve our end-to-end AEO strategy by bringing proven frameworks, building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery</span><span data-path-to-node="4,2,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-401" data-path-to-node="4,3,0"><span data-path-to-node="4,3,0,0">Direct our SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent, wins against competitors, and converts traffic</span><span data-path-to-node="4,3,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-402" data-path-to-node="4,4,0"><span data-path-to-node="4,4,0,0">Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions</span><span data-path-to-node="4,4,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-403" data-path-to-node="4,5,0"><span data-path-to-node="4,5,0,0">Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building strategy</span><span data-path-to-node="4,5,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-404" data-path-to-node="4,6,0"><span data-path-to-node="4,6,0,0">Build, hire, and lead a high-performing SEO/AEO team, making critical resource decisions around agency partners and agent vs. human deployment</span><span data-path-to-node="4,6,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-405" data-path-to-node="4,7,0"><span data-path-to-node="4,7,0,0">Serve as the executive-facing SME on SEO/AEO, regularly presenting strategy, performance, and market shifts to senior leadership</span><span data-path-to-node="4,7,0,2">.</span></p> </li> </ul> <h1 data-path-to-node="5">About you</h1> <ul data-path-to-node="6"> <li> <p id="p-rc_15afc26ca3fee66b-406" data-path-to-node="6,0,0"><span data-path-to-node="6,0,0,0">Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making</span><span data-path-to-node="6,0,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-407" data-path-to-node="6,1,0"><span data-path-to-node="6,1,0,0">10+ years in SEO with senior team leadership experience in B2B SaaS, including a proven track record of scaling organic into a major revenue-generating acquisition channel across global regions</span><span data-path-to-node="6,1,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-408" data-path-to-node="6,2,0"><span data-path-to-node="6,2,0,0">Demonstrated experience owning organic across both PLG and SLG motions, with accountability for trial starts, MQLs, and pipeline</span><span data-path-to-node="6,2,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-409" data-path-to-node="6,3,0"><span data-path-to-node="6,3,0,0">Hands-on experience building an AEO strategy, running experiments, establishing measurement, and driving results in AI answer engines</span><span data-path-to-node="6,3,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-410" data-path-to-node="6,4,0"><span data-path-to-node="6,4,0,0">Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO, with credibility working alongside engineering teams</span><span data-path-to-node="6,4,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-411" data-path-to-node="6,5,0"><span data-path-to-node="6,5,0,0">Rigorous, data-driven operating style with experience building models, running experiments, making evidence-based prioritization calls, and applying SQL skills</span><span data-path-to-node="6,5,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-412" data-path-to-node="6,6,0"><span data-path-to-node="6,6,0,0">Proven team leadership experience hiring<span class="citation-7621 citation-end-7621">, coaching, and developing talent across multiple regions and time zones</span></span><span data-path-to-node="6,6,0,2"><span class="citation-7620 citation-end-7620">.</span></span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-413" data-path-to-node="6,7,0"><span data-path-to-node="6,7,0,0"><span class="citation-7619">Executive presence with the ability</span><span class="citation-7618 citation-7619 citation-end-7619"> to influence Product, Engineering, and Marketing leadership, representing the channel confidently</span><span class="citation-7618 citation-end-7618"> to senior stakeholders</span></span><span data-path-to-node="6,7,0,2"><span class="citation-7617 citation-end-7617">.</span></span></p> </li> </ul> <p id="p-rc_15afc26ca3fee66b-414" data-path-to-node="7"><span data-path-to-node="7,0"><span class="citation-7616">At Asana, we're committed to </span><span class="citation-7614 citation-7615 citation-7616 citation-end-7616">building teams that include a variety of backgrounds, pers</span><span class="citation-7614 citation-7615 citation-end-7615">pectives, and skills, as this is critical to helping us achieve our mission</span></span><span data-path-to-node="7,2"><span class="citation-7612 citation-7613 citation-end-7613">. If you're interested in this role and don't meet ever</span><span class="citation-7612 citation-end-