Digital Marketing Lead

We're looking for a hands-on Digital Marketing Lead to join our growing Marketing team. This role is ideal for someone who enjoys being in the work: building, launching, testing, and optimizing digital campaigns that support pipeline and revenue.  You'll execute end-to-end campaigns across paid media, email, web, and other digital channels while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who is proactive, detail-oriented, eager to learn, and comfortable moving quickly in a fast-paced SaaS environment.  If you enjoy experimenting with new ideas, using data to improve performance, and finding smarter ways to work with AI, we'd love to meet you.  What You'll Do:  Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email  Execute integrated campaigns that support new logo acquisition, pipeline, and revenue  Build audience segments and support targeted and account-based campaigns  Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to market  Monitor campaign performance and making ongoing optimizations based on engagement, conversion, and pipeline results  Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences Work closely with Marketing Operations, RevOps, Sales, and Analytics to support campaign tracking, reporting, and attribution  Coordinate with agencies and vendors needed to support campaign execution Use AI-powered tools and workflows to improve campaign building, reporting, personalization, and team efficiency Share learnings and recommendations that help improve future campaign performance 3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience Experience executing multi-channel digital campaigns from build and launch through optimization and reporting  Hands-on experience with some combination of:  LinkedIn Ads Google Ads/ SEM Paid social  Display or programmatic advertising  Email marketing  Comfortable working with campaign performance data and using insights to make optimizations  Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teams  Strong project management skills and attention to detail  Ability to manage multiple campaigns and priorities in a fast-paced environment  Strong written communication skills and willingness to learn new tools and channels quickly  Experience with Marketo, Salesforce, Demandbase, 6sense, or other marketing/ABM platforms is a plus  Experience using AI tools to support campaign execution, reporting, research, or personalization is a plus Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our Downtown Boston, MA office. The annual base salary range for this position is  $110,000 - $130,000.  This role is also eligible for a target bonus.  Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level. Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.  At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.  Fresh vision. Real impact. Come build it with us. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us. Experience level: Mid-Senior Level